Woman with Computer


2 pm to 2:45 pm

The psychology of user behavior and impressions with technology.

How do we form impressions with technology? How do technology platforms affect our wellbeing?

Understanding your user is incredibly important but all too often entrepreneurs stop at surface level.

Hear from Professor Catalina Toma about cutting edge research that explores human digital interaction and gives you perspective that you can take back to your team.

This is one of 6 sessions at FTC. You do not need a separate ticket to join this session.

Catalina TOma.jpeg

Professor Catalina Toma from the University of Wisconsin Madison